Deadline: 8 April 2015
Open to: undergraduate and graduate design students
Prize: EUR 22,000 prize budget and a 6-month internship for the winner
In 2015, Electrolux Design Lab is seeking for innovative concepts for future households under the theme of Healthy Happy Kids.
Your submission will be evaluated according to creativity and design, but also on a variety of trending factors. When thinking about the needs consumers have in the future for products, services, accessories and consumables in either cooking, fabric care or air purification, consider also the following important aspects:
- Remember your target consumer: Think carefully about your target consumer and take a deep dive into their world. Is your target group the entire family, babies, toddlers, school kids, teenagers, or even more specifically the mothers or fathers of the family? What does it take to grow a healthy and happy child in a family and in future societies? Become inspired by real life examples and think, what is the relevant observation and consumer insight that your concept is based on? We are interested in hearing about the challenges that you find and observe and the opportunities you discover in them.
- Create with connectivity: Consumers are open for using new and emerging connected technologies to monitor, understand, control and improve their activities, actions and their living environments to ensure their children spend time in a home that supports their health. Think, how can new technologies and solutions be used to improve the consumer experience; how can they be used to resolve unmet needs especially when it comes to service and maintenance, control, customization and usability.
Undergraduate and graduate design students currently enrolled at a school or university and graduates from 2014 and later.
- First prize: € 10 000 and 6 months paid internship at Electrolux;
- Second prize: € 6 000;
- Third prize: € 4 000;
- People’s Choice: € 2 000.
The contest will be open for submission on 4 March 2015 and it will be open till 8 April 2015.
The competition is conducted in four stages: first submission (100+ contestants chosen), second development work (70+ contestants), third development work (35 semi-finalists) and the final event presentation (6 finalists). The contestants are filtered between stages by the Electrolux experts and public voting.
First submission requirements: Submit a description of an idea, a visual sketch illustrating the idea and a description of the consumer benefits. The submission need to be send to: electroluxdesignlab.com
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